R.I.P MyBlogLog

The cross-blog social networking widget MyBlogLog will be closed down by Yahoo! in January. Yahoo had acquired MyBlogLog for $10 million back in early 2007. MyBlogLog is a service that shows blog writers and readers the faces and profile information of other MyBlogLog users that visit their sites.

According to Yahoo, the initial idea for MBL was that Yahoo would know what pages MBL users visit outside of their own domains. They specifically wanted to know what UCG their users frequented per Yahoo subdomain. This data is valuable for their search technology and index.

The problem is that a lot of the MBL widgets are installed on pages with low traffic. So Yahoo isn’t getting the data that they were hoping to get. The MBL widget is installed on ‘a couple of hundred thousand domains’ and the widget is generated a billion times per day! You can imagine that the operating costs are much higher than the actual benefits. With Yahoo’s infrastructure the costs of operation is almost nothing (apart from time and effort by management and development – if any)

Via - The Next Web



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